Step 2 - Planning

This step involves brainstorming to bring all ideas together.

The following points should be considered:

The theme of the event
  • Who is the target audience? Is the event for local residents or local businesses? Is it specific to gender, age or cultural background?

  • Where will the event be held?

  • Is this venue suitable for the theme and target audience?

Event timing
  • When will the event be held? What time of year and on what day of the week? How long will your event last?

  • Are there other events happening in the area and what time and location are they in relation to yours?

  • Will there be entertainment, music, and performances, rides, activities, stalls or catering?

Event Budget
  • ​Is funding or sponsorship needed?

  • How will the event be promoted?

  • How many staff/volunteers are required to deliver the event?

  • How much will insurance cost?

  • ​How much will the cost of essential services be? e.g. first aid equipment and services, security and electrical compliance certification.

Create and maintain a realistic budget throughout the event planning process. This is essential to ensure you do not overspend. A budget template can be downloaded from the Related Documents section below.

When developing an event budget:

  • Cost out all aspects of the event separately

  • Confirm all funding/sponsorships in writting

  • Stick to your budget - make cuts if necessary

  • Keep records of all invoices and receipts.

  • Will you need specific facilities or equipment such as portable toilets or personnel such as security, parking attendants or traffic controllers?

  • What are the main tasks involved in organising the event and who is responsible for each?

  • What are the deadlines for each stage of the event managment process?

Evaluating success
  • How will you evaluate the event? What records will be kept?

  • How will success be measured (attendance, participation, profits)?

  • Who will evaluate the project?

Develop your ideas into a plan

It is important to capture all information in one plan. 

An Event Plan Template can be downloaded from the Related Documents section below.



City of Cockburn
Whadjuk Boodja
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Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

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Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
Ngalak kaditj boodjar kep wer kaadidjiny kalyakool yoodaniny, wer koora wer yeyi ngalak Birdiya koota-djinanginy.

City of Cockburn acknowledges the Nyungar people of Beeliar boodja. Long ago, now and in the future they care for Country.
We acknowledge a continuing connection to land, waters and culture and pay our respects to the Elders, past and present.