Step 2 - Planning

This step involves brainstorming to bring all ideas together.

The following points should be considered:

The theme of the event
  • Who is the target audience? Is the event for local residents or local businesses? Is it specific to gender, age or cultural background?

  • Where will the event be held?

  • Is this venue suitable for the theme and target audience?

Event timing
  • When will the event be held? What time of year and on what day of the week? How long will your event last?

  • Are there other events happening in the area and what time and location are they in relation to yours?

  • Will there be entertainment, music, and performances, rides, activities, stalls or catering?

Event Budget
  • ​Is funding or sponsorship needed?

  • How will the event be promoted?

  • How many staff/volunteers are required to deliver the event?

  • How much will insurance cost?

  • ​How much will the cost of essential services be? e.g. first aid equipment and services, security and electrical compliance certification.

Create and maintain a realistic budget throughout the event planning process. This is essential to ensure you do not overspend. A budget template can be downloaded from the Related Documents section below.

When developing an event budget:

  • Cost out all aspects of the event separately

  • Confirm all funding/sponsorships in writting

  • Stick to your budget - make cuts if necessary

  • Keep records of all invoices and receipts.

  • Will you need specific facilities or equipment such as portable toilets or personnel such as security, parking attendants or traffic controllers?

  • What are the main tasks involved in organising the event and who is responsible for each?

  • What are the deadlines for each stage of the event managment process?

Evaluating success
  • How will you evaluate the event? What records will be kept?

  • How will success be measured (attendance, participation, profits)?

  • Who will evaluate the project?

Develop your ideas into a plan

It is important to capture all information in one plan. 

An Event Plan Template can be downloaded from the Related Documents section below.



City of Cockburn
Whadjuk Boodja
9 Coleville Crescent,
Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

Office opening hours:
8.30am to 4.30pm
Monday to Friday (excluding public holidays)

Language Support

Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
Ngalak kaadatj dayin boodja, kep wer malayin. Ngalak kaadatj koora koora wer yeyi ngalang birdiya.

City of Cockburn acknowledges the Nyungar people of Beeliar boodja. Long ago, now and in the future they care for country.
We acknowledge a continuing connection to land, waters and culture and pay our respects to the Elders, past, present and emerging.