Defence Ready Masterclass: Pathways to Defence Contracting

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7.30am-12.30pm
Tuesday 3 November 2026

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Free
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About the event

The Defence sector presents significant opportunities for Australian businesses, but it is unlike any other market. Long procurement cycles, complex stakeholder environments, stringent compliance requirements and relationship-driven engagement mean that success requires more than simply having a good product or service.

This practical workshop is designed to help businesses determine whether Defence is the right market for them and, if so, how to position themselves effectively for long-term success. Participants will gain a clear understanding of how Defence buys, who the key decision-makers are, and the practical steps organisations can take to become visible, credible and competitive within the Defence ecosystem.

  • Understanding the Defence ecosystem and procurement culture
  • Defence customer personas and buying behaviours
  • Defence procurement pathways
  • Crafting an effective Quad Chart and company capability statement
  • Defining a unique value proposition
  • Key enabling agencies and compliance requirements
  • Novel’s “Defence Decision Tree” framework

This workshop is facilitated by Rachel Falzon, senior defence industry consultant from Novel Management.


 
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Event location

Function Room, City of Cockburn

9 Coleville Crescent
Spearwood, WA 6163

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More information and contact

Contact Title Economic Development

Email [email protected]

Phone 08 9411 3444

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Address

City of Cockburn
Whadjuk Boodjar
9 Coleville Crescent,
Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

Office opening hours:
8.30am to 4.30pm
Monday to Friday (excluding public holidays)

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Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
Ngalak kaditj boodjar kep wer kaadidjiny kalyakool yoodaniny, wer koora wer yeyi ngalak Birdiya koota-djinanginy.

The City of Cockburn acknowledges the Nyungar people of Beeliar Boodjar. Long ago, now and in the future they care for Country.
We acknowledge a continuing connection to Land, Waters and Culture and pay our respects to Elders, past and present.