The Phoenix Central revitalisation Strategy is the first of the City’s strategic suburb regeneration projects. The Strategy is a 10 year plan that will guide infill development in adjacent suburb catchments as well as improving and upgrading the Phoenix Town Centre.

About the Phoenix Central Revitalisation Strategy

The Phoenix Central Revitalisation Strategy provides a 10 year strategic framework for improvements to the Phoenix Town Centre, which includes the surrounding suburbs of Spearwood and Hamilton Hill.

The Revitalisation Strategy was prepared following a comprehensive community consultation program.

Aim of the Phoenix Central Revitalisation Strategy

The aim of the Revitalisation Strategy is to develop the Phoenix Town Centre according to the principles outlined in Directions 2031 which is the strategic plan guiding Perth's future growth. Directions 2031 sets out the direction for centres such as Phoenix to evolve into what it calls 'activity centres', which aim to contain a mix of uses including office, residential, retail, entertainment, cultural, civic activities, and be supported by improved public transport.

Key issues of the Phoenix Central Revitalisation Strategy

The Strategy addresses key issues such as housing density and infill, public amenity and transport and traffic and safety.

Status of the Phoenix Central Revitalisation Strategy

The City recently sought comment on the:

  • Activity Centre Structure Plan (Draft)
  • Design guidelines (for mixed use and commercial)
  • Concept Plan for Rockingham Road.

These documents (which can be downloaded below) represent an exciting phase for the Phoenix Activity Centre, bringing together a blueprint to guide the future development of the town centre. This includes the design concept for Rockingham Road upgrade and beautification between Phoenix Road and Coleville Crescent.

The documents build on the objectives and actions of the Phoenix Revitalisation Strategy and will ensure there is a planning framework to support the town centre going forward. With the City set to undertake the Rockingham Road upgrade and beautification in the next twelve months, the Phoenix town centre stands to be transformed in to an attractive and welcoming environment for the community and business alike.

The concept plan for Rockingham Road proposes to reduce it one lane in either direction between Coleville Crescent and Phoenix Road. This will slow traffic, improve safety and create a green tree-lined street befitting of a town centre. This will include:

  • The introduction of bike lanes
  • Improved landscaping and paving treatments
  • Rationalisation of movement
  • Introduction of a 'roundabout system' to safely manage business access
  • New 50km/h speed limit 

Context of the Phoenix Central Revitalisation Strategy

The Phoenix Central Revitalisation Strategy was the first of the City’s major revitalisation projects. The Strategy was adopted in 2009 and in 2010 residential rezoning were adopted for applicable properties. The Strategy aligns with Directions 2031 and its guidelines for activity centres.



9 Coleville Crescent,
Spearwood 6163

Po Box 1215, Bibra Lake DC,
Western Australia, 6965

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