Phoenix Revitalisation Strategy

About the revitalisation strategy

The Phoenix Central revitalisation strategy is the first of the City’s strategic suburb regeneration projects. The strategy provides a 10 year strategic framework for improvements to the Phoenix Town Centre including the surrounding suburbs of Spearwood and Hamilton Hill. The Strategy was adopted in 2009 and in 2010 residential rezoning were adopted for applicable properties. The Revitalisation Strategy was prepared following a comprehensive community consultation program.

The aim of the revitalisation strategy is to develop the Phoenix Town Centre according to the principles outlined in Directions 2031 opens in a new window which is the strategic plan guiding Perth's future growth. Directions 2031 sets out the direction for centres such as Phoenix to evolve into what it calls 'activity centres', which aim to contain a mix of uses including office, residential, retail, entertainment, cultural, civic activities, and be supported by improved public transport.

Key issues

The Strategy addresses key issues such as housing density and infill, public amenity and transport and traffic and safety.


The City recently sought comment on the:

  • Activity Centre Structure Plan
  • Design guidelines (for mixed use and commercial)
  • Concept Plan for Rockingham Road.

These documents (which can be downloaded below) represent an exciting phase for the Phoenix Activity Centre, bringing together a blueprint to guide the future development of the town centre. The documents build on the objectives and actions of the Phoenix Revitalisation Strategy and will ensure there is a planning framework to support the town centre going forward. The Phoenix town centre stands to be transformed into an attractive and welcoming environment for the community and business alike.

In 2016 the City undertook consultation on a design concept for the upgrade and beautification of Rockingham Road between Phoenix Road and Coleville Crescent. The concept plan proposed to reduce it to one lane in either direction between Coleville Crescent and Phoenix Road. These updgrades seek to slow traffic, improve safety and create a green tree-lined street befitting of a town centre.

This project was deferred for a period of 2 years in March 2017 to allow further consultation with key stakeholders, and the resolution of outstanding issues. The City is now preparing to re-commence community consultation on the project in February 2019 and concept plans and information will be available shortly.

Complete projects

Please see below table for complete revitalisation projects for Phoenix.
Project Name Decription Cost
MacFaull Park new pathway, plantings and biodiversity improvements $150,000
  demolition of Joe Cooper Centre $157,000
  BBQ, picnic shelters and adult exercise equipment $200,000
  regeneration of bushland $150,000
  nature play, flying fox, BBQ, picnic shelters and adult exercise equipment $750,000
(over 3 years)
Bavich Park playground upgrade and irrigation improvements $35,000
Beale Park new floodlighting - proposed major upgrades $500,000
Greenslade Reserve enhancements including creation of irrigated open play areas $150,000
Edwardes Park playground shade sails $20,000
  nature playground $100,000
Goodchild Reserve clubroom reburbishment and additional storage $25,000
  shade sails $15,000
Grandpre Park landscaping $70,000
Gerald Reserve proposed pedestrian linkage improvements $100,000
Street Tree Plantings Kent Street
Sussex Street
Southwell Crescent road upgrade and streetscape beautification $110,000
Friendship Avenue indigenous and peace sections $500,000
Spearwood Avenue replacement of fencing $105,000
  conversion to dual carriageway $1,247,605
  Spearwood Avenue extension $2,289,800
Future Street Tree Program
  • Coleville Crescent
  • Goffe Street
  • Travers Street
  • Lancaster Street
  • MacMorris Way
  • Orleans Street
  • Pomfret Road
  • March Street
Rockingham Road road beautification planning (2019 consultation set to commence Feb) $4,000,000
Interim Seniors Centre   $735,000
Spearwood Skate Park   $360,000

Context of the Phoenix Central Revitalisation Strategy

The Phoenix Central Revitalisation Strategy was the first of the City’s major revitalisation projects. The Strategy was adopted in 2009 and in 2010 residential rezoning were adopted for applicable properties. The Strategy aligns with Directions 2031 and its guidelines for activity centres.


Please contact the City of Cockburn on 9411 3444 or for more information.
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9 Coleville Crescent,
Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

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Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
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We acknowledge a continuing connection to land, waters and culture and pay our respects to the Elders, past, present and emerging.