Keyword Research for SEO

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Tuesday, 28 May 2024

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About the event


The foundations of Search Engine Optimisation (SEO) lie in good keyword research. Identifying the most relevant keywords to use for your SEO and integrating these into your website is one of the most effective ways to increase your visibility on Google, which will help you convert and gain new customers to your business. 

Learn the fundamentals of keyword research, including how to choose the best keywords for your website, understand keyword intent and how it relates to the keyword research process, and how to use keyword research tools. By the end of the workshop, you will have started to build a list of relevant keywords that you can incorporate into your website for SEO. 

Main topics covered 

  • The importance of keyword research for SEO.
  • Keyword intent and how this impacts your choice of keywords.
  • Keyword research tools and how to use them.
  • Finding the best keywords for your website.
  • Optimising your content with your chosen keywords. 

Who it’s for 

This workshop is suitable for business owners looking to expand their SEO knowledge and rank their local business on Google. 

About the presenter 

Business One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people. This workshop will be facilitated by Karen Dauncey from Blue Cherry Online Marketing. 

This workshop is subsidised by the State Government through the Small Business Development Corporation. Turn to the Small Business Development Corporation for free advice on all things small business. 133 140 or 

Event location

Cockburn Health and Community Facility

11 Wentworth Parade, Success WA 6164

The available map is equipped with additional accessibility features including in-map voice and accessible colour choice. If you would like to access these features, please make sure they are switched on.

More information and contact

Contact Title Business and Economic Development

Email [email protected]

Phone 08 9411 3444

Related Pages



City of Cockburn
Whadjuk Boodja
9 Coleville Crescent,
Spearwood 6163

PO Box 1215, Bibra Lake DC,
Western Australia, 6965

Office opening hours:
8.30am to 4.30pm
Monday to Friday (excluding public holidays)

Language Support

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Cockburn Nyungar moort Beeliar boodja-k kaadadjiny. Koora, yeyi, benang baalap nidja boodja-k kaaradjiny.
Ngalak kaadatj dayin boodja, kep wer malayin. Ngalak kaadatj koora koora wer yeyi ngalang birdiya.

City of Cockburn acknowledges the Nyungar people of Beeliar boodja. Long ago, now and in the future they care for Country.
We acknowledge a continuing connection to land, waters and culture and pay our respects to the Elders, past and present.